Best Facebook Ads Example - Bangladesh [2024]
Every day we scroll the Facebook feed and get to see hundreds of ads. Have you ever wondered how the ads are performing? Or What was the thought process behind planning the campaigns? Well, today I am gonna do an analysis on the Ad Campaigns of major 3 companies in Bangladesh. I will explain the reason behind the good performance of the campaigns and the strategy that has been followed.
Facebook Ads of Bangladesh – Example #1
Company Name: Ghorerbazar
Type: E-commerce
Website Link: Ghorer Bazar
Ads of Bangladesh – Example:
Ad Type: Conversion
Company Overview:
Ghorerbazar is a Bangladeshi e-commerce platform which sales organic dry fruits, nuts, seeds, and pure honey, etc. It has recognized the crucial link between quality food and a healthier lifestyle. The company aims to establish itself as a reliable source of high-quality, sustainable goods, fostering strong customer relationships through unparalleled products and exceptional service
Ad Analysis:
The first Facebook ads example of Bangladesh is taken from ‘Ghorer Bazar’. Ghorer Bazar’s ads have their own specialty. Because of the unique approach to the content and the value addition, they have high ROAS on their ads. Here are some reasons behind their good-performing ads.
- Describing the Product Value
In their ads, they mainly focus on describing the product features, value, and impact. For example, if they are making content to promote honey, they will not directly tell the audience to buy the honey. Rather, they will make content focusing on how honey can have a good impact on your daily lifestyle.
This type of content-focused ad helps the customer to understand the value of the product and pushes them to make a purchase decision.
- Honesty and Authenticity
The company has established itself as an authentic brand through value-driven content marketing. In their ads, they show how they are making their product and promise to deliver 100% pure and organic products. These things increase customer credibility.
- Time-Relevant Ad Strategy
Ghorer Bazar focuses on relevance and seasonality. For example, during the summer season they will more focus on summer friendly products and run ads. As a result, people find the product relevant and necessary and make purchasing decisions.
- Religious Touch in Ads
One of the key aspects of the ad’s content is the religious touch in the content. Most of our people are Muslim, hence, a content portraying that religious vibe through words and stories, gives the customer a sense of likeliness, trust and authenticity.
Facebook Ads of Bangladesh – Example #2
Company Name: 10 Minute School
Type: Ed-Tech
Website Link: www.10minuteschool.com
Company Overview:
10 Minute School is one of the leading edtech platforms in Bangladesh. Since its starting, the organization has been offering free education through online live classes and video lectures. Apart from just offering academic lectures, the platform is offering courses on university test preparation, language, skill development, and job preparation.
The company is active on social media and spends on media buying such as Facebook ads, Google ads, etc.
Ads of Banglades- Example:
(Facebook ads example – 10 Minute School)
Ad Analysis:
The given example of ad was launched promoting one of the courses of 10 Minute School. Here the instructor was invited to a popular show hosted by RJ Kibria. RJ Kibria is a famous social media influencer in Bangladesh. He hosts a famous show that has gained millions of views across all social media platforms.
- RJ Kibria Show’s Popularity
As RJ Kibria is a famous social media influencer, promoting the course on his platform helped 10 Minute School to gain Kibria’s fan base’s attention very easily. As a result, the ad gave a good ROI.
- The Subtle Product Placement
Here in this ad content, the instructor directly did not push to buy the course. Rather, he was just sharing his experience. Through this video, the instructor’s knowledge level is also loudly evident, which gives the audience the validity of the product.
- The Catchy Caption and Video bar
The caption is hooky enough to grab audinece’s attention which focuses on the value the course is offering.
- Clear CTA
10 Minute School also added a clear CTA that guides the audience toward the desired action. The CTA that the company used is – ‘Sign Up’
Facebook Ads of Bangladesh – Example #3
Company Name: Bkash
Agency Name: Httpool
Type: Fin-Tech
Website Link: www.bkash.com
Company Overview:
bKash is a leading mobile financial service provider based in Bangladesh, offering a wide range of financial services through its mobile app and network of agents. bKash primarily operates as a mobile wallet service, allowing users to perform various financial transactions using their mobile phones.
Bkash runs different ads focusing on brand visibility and service offerings. Recently one of the campaigns of Bkash has done a good performance. Httpool
provided valuable guidance, strategic direction, and expertise here. Httpool is a Meta Authorized Sales Partner in Bangladesh. The case study of this campaign was published by Meta. Here is an overview of the campaign:
Analysis:
The main goal of this campaign was driving consideration. bKash wanted to promote their product feature ‘Smart Payment’ and increase awareness. They aimed to move away from the traditional “always on” campaign approach and instead test the effectiveness of new strategies through a brand lift study.
bKash created video ads for their campaign and then used automatic placements to reach a larger and more diverse audience. They also collaborated with influencers to drive campaign success.
After the campaign, httpool helped Bkash to evaluate the effectiveness of the campaign through a brand lift study. And, this brand lift study found a positive influence on consideration and ad recall.
(Facebook ads example – Bkash)
Final Words
Today I only analyzed 3 of the company’s ads in Bangladesh. There are a lot more to go, such as Foodpanda, Grameenphone, etc. I will definitely write on these as well. Till then, you can go and check out my other blogs!
