Top 11 Free Digital Marketing Course in 2024
Digital marketing skills are nowadays in demand. Previously, it was difficult to learn digital marketing but with the passing days, it became easier to learn these skills. If you are looking for Free Digital Marketing Courses then you are at the right place.
In this blog, I have mentioned about 11 free digital marketing courses that you should take to start your digital marketing career in 2024.
01. Google Fundamentals of Digital Marketing
Offered By: Google
Type: Free
Certificate: Yes
Level: Beginner
Topics Covered: Digital Marketing
One of the best digital marketing courses is the ‘Fundamentals of Digital Marketing’ offered by none other than, Google. Google has an online course platform (Google Digital Garage) offering free courses on several subjects related to career or business development.
You can do this course and get certification for free. The Fundamentals of Digital Marketing Course includes 26 modules, with 40 hours of videos, check-in questions, and quizzes.
After completing all 26 modules and passing a final exam (40 multiple-choice questions), you will earn your Google Digital Marketing Certificate to share on LinkedIn or your resume.
Why enroll in this free digital marketing course:
- This course teaches you how to create a marketing strategy to get your business online.
- This free digital marketing course will give you a good idea of digital marketing!
- The certification is free and globally recognized, a great way to boost your career.
02. Email Marketing Basics – Google Digital Garage
Offered By: Google
Type: Free
Certificate: Yes
Level: Beginner
Topics Covered: Email Marketing
You will learn how to create a successful advertising and marketing strategy and explain how email marketing, video, and display ads can help you reach and attract more of the right customers.
Why enroll in this free digital marketing course:
- Google Digital Garage Email Marketing Basics is a good starter course if you want to learn more about email marketing.
- Whether you want to know about the basics of email design or what an SSL certificate is, Google covers all of that in this basic email marketing course.
03. Google Ads Search Certification
Offered By: Google
Type: Free
Certificate: Yes
Level: Beginner
Topics Covered: Google Ads, PPC Marketing
One important online marketing channel is PPC marketing, and Google Ads is the major platform in this area. Becoming a PPC specialist is essential if you plan to pursue a career in digital marketing.
To prepare for the certification, Google offers nine free courses (a total duration of 2.5 hours). Courses cover topics related to the design, setup, and optimization of Google Search Campaigns.
Why enroll in this free digital marketing course:
- You’ll learn everything you need to know about Google Search ads.
- You will receive a certificate after completing these courses which will add value to your career
04. Free Facebook Ads Course with Certificate
Offered By: Simplilearn
Type: Free
Certificate: Yes
Level: Beginner to Advanced
One of the finest ways for beginners to study Facebook Ads is the free Facebook ads course offered by Simplilearn. You can learn how to be a Facebook marketer who understands how to maximize both paid and free Facebook efforts.
Facebook Ads Skills you will learn-
- Facebook Marketing
- Facebook Advertising
- Facebook Targeting
- Facebook Algorithm
- Facebook Privacy and Security
How long does it take to complete?
This course contains 5 Hours of self-paced video lessons and you will get 90 days of free access after enrolling in the course.
Why enroll in this free digital marketing course:
- This course covers important topics related to Facebook marketing and advertising
- Free certification upon completion
5. Digital Marketing Course- Hubspot Academy
Offered By: HubSpot Academy
Type: Free
Certificate: Yes
Level: Beginner
This comprehensive certification program will provide you with the skills you need to succeed in today’s online world. From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to both users and search engines, you’ll learn everything you need to excel in your career.
How long does it take to complete?
The course consists of 9 lessons, 37 videos, and 11 quizzes which require 5.25 hours to complete this course.
Why enroll in this free digital marketing course:
- This course is essential for marketing Managers looking to upskill their digital marketing expertise.
- It is useful to broaden skills in digital marketing areas
- Free Certification after completing the course
- You will learn about search engines and advertising.
06. Digital Advertising 101- Semrush Academy
Offered By: Semrush Academy
Type: Free
Certificate: Yes
Level: Beginner
This course will help you to understand the basics of digital marketing. How do you run ads, how do you target the audience, everything will be covered in this course.
How long does it take to complete?
The course consists of 6 lessons which require 1 hour to complete this course.
Why enroll in this free digital marketing course:
- Get to know about the basics of digital marketing
- Understand how audience targeting and advertising work
07. Inbound Certification Course – HubSpot Academy
Offered By: Hubspot Academy
Type: Free
Certificate: Yes
Level: Beginner
This course is all about inbound marketing. It teaches to attract, engage, and delight customers with a human-centered approach that builds trust and provides value.
How long does it take to complete?
The course consists of 6 lessons, 15 videos, and 4 quizzes which require 2.28 hours to complete.
Why enroll in this free digital marketing course:
- You will learn how to implement a more customer-centered strategic approach
- This free digital marketing course will help you to understand your ideal customer with a buyer persona to create great content and increase organic traffic
- Get a free certificate after completing the course.
08. Google Ads Free Course 2024– Udemy
Offered By: Udemy
Type: Free
Certificate: No with an option to do a paid course for the certificate
Level: Beginner
In this course, you will learn about Google Ads. You will find video lessons on campaigns and features of Google Ads. You will get to see the real practical implementation of how to create campaigns and how to use every feature of this product.
How long does it take to complete?
The course consists of 17 lectures which require 2 hours to complete.
Why enroll in this free digital marketing course:
- This course is a complete guide on Google Ads
- Topics you will learn in this course Search Campaign. Keyword Research, Keyword Planner, Display Campaign – Standard, Smart Display, etc
09. Instagram Marketing Training Course – HubSpot Academy
Offered By: Hubspot Academy
Type: Free
Certificate: Yes
Level: Beginner
Learn how to turn your Instagram into a powerful marketing tool with HubSpot Academy’s Instagram Marketing and Ads Course.
How long does it take to complete?
The course consists of 6 lessons and 21 videos which require 2.30 hours to complete.
Why enroll in this free digital marketing course:
- Build a successful Instagram marketing strategy that delivers real results for your business
- Create visually appealing and engaging content that resonates with your audience, using practical tips and tricks
- Learn how to create Instagram ads using the Facebook Business Manager, and optimize them for maximum click-through rates and conversions
- Get Free certification upon completion.
This course helps you understand how to apply the basics of SEO like keyword research, on-page SEO, and link building to rank higher in search engines.
How long does it take to complete?
The course consists of 14 lessons which require 2 hours to complete.
Why enroll in this free digital marketing course:
- Learn about Search Engine Optimization
- Get to know about keyword research and how to rank your website
- Evaluate and improve your website’s SEO
- Build backlinks to your website at scale to increase your website’s visibility on the search engine results page
- Use insights from keyword research and reporting to improve your search performance
11. FREE Affiliate Marketing Course for Beginners
Offered By: Udemy
Type: Free
Certificate: No
Level: Beginner
This free affiliate marketing course will teach you how to start affiliate marketing, if you’re a pure beginner, you don’t know what topic to choose, and you have no prior experience!
How long does it take to complete?
The course consists of 7 lectures which require 1.23 hours to complete.
Why enroll in this free digital marketing course:
- This course is your guide to understanding affiliate marketing
- You can receive 5 five-step blueprints to start affiliate marketing.
Yes, many reputable platforms offer free digital marketing courses, providing a solid foundation for beginners without any cost.
Absolutely, the ‘Fundamentals of Digital Marketing’ course by Google is entirely free, and upon completion, you receive a globally recognized certificate.
While mastering digital marketing in a month is ambitious, focused learning on specific areas, daily practice, and targeted courses can yield valuable insights.
Several platforms offer free digital marketing courses with certificates, including Google, HubSpot Academy, Udemy, Simplilearn, Semrush Academy, and Ahrefs.
