TikTok Ads in Bangladesh: A New Opportunity

TikTok, known as Douyin in its home market, was launched in September 2016 in China. After its launch, it started to be popular all over the world. 

In Bangladesh, millions of people are using TikTok. But it was not the scenario in the first place. Previously, when the app was first launched in the Bangladeshi market, there was a mixed review. Nowadays, TikTok has been able to change the perspective of the people to a large extent. And, it is now competing with the giant social media platform Facebook. Like other social media or video streaming platforms, recently TikTok has announced the start of their advertising in the Bangladesh region which has made many media buyers and businesses interested to see the potential. In this blog, I will enlighten you about what TikTok is, how it works, and how your brands can use it. Along with that, I will also discuss TikTok ads and the opportunities it can bring to our country. 

What is TikTok? 

Originally launched as a short-form video-sharing platform, primarily for lipsyncing and dancing videos, TikTok has grown into a fully-fledged video service, with content available for all viewers. In short, TikTok is a social media app dedicated to short-form videos created for and consumed by users.

TikTok has become one of the best social networking applications within some years. 

TikTok has features such as video recognition, image recognition, filters, video recording and editing tools, 3D stickers, etc. In minutes, the TikTok creators can post 15-second to 5-minute videos with the help of all these features.

How Popular TikTOk is? 

TikTok is now available in more than 150 countries. It has its offices at TikTok has offices in Beijing, Los Angeles, Moscow, Mumbai, India, Seoul, South Korea, and Tokyo. 

Here are some facts to give you a picture of TikTok’s popularity. 

• TikTok has over 3 billion downloads globally
• The average TikTok user spends around 52 minutes per day on the app.
• In 2020, TikTok dominated the app charts, surpassing all its competitors to become the most downloaded app globally. Its popularity continues to skyrocket.
• TikTok generated an estimated $9.4 billion in revenue in 2022, a 100% increase year-on-year
• TikTok had 1.5 billion monthly active users in 2023 and is expected to reach two billion by the end of 2024

How does it work?

The user makes short and engaging content on TikTok. The mobile video content helps to highlight the user’s creativity. The simultaneous use of mobile devices and the Internet aims to entertain the audience with user-generated video content. This helps build the bridge between brands and users. TikTok has become the viral platform for sending short video content to users, providing many opportunities for brands.

How Can Brands Use TikTok?

• They can create their content and promote on TikTok
• They can hire influencers to promote their product or brand
• Brands can advertise on TikTok through TikTok ads to reach potential customers. 

What are TikTok Ads?

TikTok ads is the advertising platform by TikTok which allows the media buyers and business owners to run paid advertisements on TikTok. 

Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service.

Are TikTok Ads Coming in Bangladesh?

According to the sources, TikTok is all set to start TikTok ads in Bangladesh. Previously, TikTok ads were available in various countries but not in Bangladesh. But now the door might be open for TikTok to become one of the best media buying platforms in Bangladesh as well. 

What Benefits do TikTok ads bring to Bangladesh?

An affordable way to get your message out there

While advertising on Facebook and other platforms has become expensive and competitive, TikTok is a good option to reach many users within a low budget. TikTok emphasizes the raw, organic, and unpolished look of mobile device recordings. Also, you can set your budget, making it a much more flexible and cost-effective option. 

Boost Brands Visibility 

TikTok ads in Bangladesh can help the brand to reach its visibility. It has a wealth of tailored content and distinct communities, making locating the right people through keywords and hashtags much easier. TikTok has become an invaluable asset for brands to be creative and reach a wide audience. From branded hashtag challenges to brand takeovers, companies can use this platform as an effective way to engage more people and make a lasting impact

Drive Sales

Trending videos can drive sales for your company very easily. TikTok users love product reviews that are genuine and use a recommendation system that has provided major successes for brands. 

The success of sales through TikTok can be seen in its popular hashtag #TikTokMadeMeBuyIt. A study conducted in 2020 on TikTok audiences found that 67% of TikTok users were inspired by the app to buy products at times when they weren’t intending to buy anything. It could be a good way for the advertiser and business owner to drive sales through TikTok ads. 

TikTok Ads in Bangladesh- What Type of Company Should Explore?

So, generally, all types of companies can advertise on TikTok, but certain types of businesses or companies should definitely explore TikTok ads in Bangladesh. 

E-Commerce Businesses

Companies like Daraz could showcase their product on TikTok and utilize their power to drive sales. TikTok has an e-commerce feature that makes it easier to make purchases directly within the app. 

Businesses related to GenZ and Millennials

About 60% of people on TikTok are 16-24 years old. So if your brand or business is related to this demographic then you should definitely explore TikTok ads in Bangladesh. 

Entertainment and Media Companies

It can be a good opportunity for the media and entertainment companies to promote their content such as music labels, streaming platforms and news outlets. 

Fashion and Beauty Brands 

As most of the users of TikTok are young and GenZ, Millennials, the fashion and beauty industry may have a good chance to enhance their brand visibility and drive sales. TikToks unique and engaging video content can attract the user more conveniently than other platforms. 

TikTok Channel Examples in Bangladesh

10 Minute School

Followers: 1 Million

Industry: EdTech